Marvel's most ambitious movie, Avengers Infinity War released on 27th April and it has already become the fastest to reach the worldwide gross of UD$ 1 billion. With this movie Marvels experimentation with shared universes has come a full circle. Marvel's journey started 10 years ago with Iron Man, and little did anyone know that Marvel would create a plethora of superhero movies, that would turn up to the most profitable movie franchise ever brought to the big screen. Lets have a look at why this franchise has been so successsful.
What started with a single franchise of Iron Man soon turned into multiple superhero franchises including Thor and Captain America. While the three franchises were successful on their own, they were turned into a single larger franchise with the help of shared universes. This teamed up superhero franchise of Avengers went on to become the most successful superhero franchise of all time, thus giving credence to the idea of shared universes. Shared universes has since been the mainstay of Marvel Cinematic Universe with the events of one franchise not only paving the way for future movies of the franchise, but also affecting other franchises. How the multiple franchises were turned into a single shared franchise was by referencing events of multiple franchises in a movie and by the use of post credit and end credit scenes.
The post credit and end credit scenes not only gave a glimpse of how the next instalment of the franchise is going to turn up, but it also gave a glimpse of how one superhero storyline will affect the other superhero storyline. Marvel has been using this technique to good effect since the first Iron Man movie. What was just an idea for linking all the different superhero franchises soon became a thing of excitement for movie goers with the post credit and end credit scenes becoming a much talked about and something which the audience eagerly waited for. Before MCU happened movie goers never used to wait till the roll out of entire credits. But with the addition of these scenes movie goers were seen to eagerly wait for the end credits to roll out so that they can get a glimpse into the future of these shared universes. This is one thing that Marvel can truly be attributed to add to the world of cinema.
Shared universes have been the second important introduction from Marvel Cinematic Universe. The shared universe could easily have been a big disaster for Marvel, if it had not been handled properly. But since the entire MCU storlyine is being looked over by a single person, Kevin Feige, it has helped bring in a consistency to the storylines and crossovers. Even though at times you can find that the smaller plotlines have been somewhat changed, but the main MCU storyline has been consistent. Thus all the movies can be seen to contribute to the overall MCU story in some way or other.
The third big risk that MCU took was to introduce stand alone franchises for lesser known comic book superheroes. Everyone was asking the question whether Guardians of the Galaxy would succeed since it is not a very well known franchise worldwide. But the way the movie was made and its box office success allayed all fears of not only the MCU bosses but also of the audience, who welcomed these smaller superheroes with open arms. After the success of Guardians, Marvel took another risk of making Antman. Even though it was not so successful but its storyline was so efficiently woven into the Avenger storyline that it has become a hit with the audiences and we are in for a second instalment this summer. MCU even introduced the lesser known superheroes of Dr. Strange and Black Panther and made it into huge money spinning franchises.
The fourth risk that Marvel took was to reintroduce Spiderman to the world as apart of the MCU. There was already the successful Spiderman franchise of Sam Raimi in the early 2000s and the not so successful version of The Amazing Spiderman which promised a lot but failed to deliver. Tbus bringing the web slinging superhero for a third round was risky and needed a different approach. Marvel recognised this and introduced Spiderman in Captain America: Civil War where Tom Holland's Spiderman came as a refreshing point in an otherwise dark movie.
After pulling off so many risks, MCU has woven the plots of all its superheroes into a single Avengers movie, which is the biggest superhero ensemble one can hope to see. Though this is being said to be the culmination of a phase of MCU movies, Marvel still has a lot to offer as it has already plans to produce many more movies including Captain Marvel. I cannot wait to see where the shared universe storyline goes after the culmination of Avengers Infinity War storyline. MCU is far from being done with its superhero movies. Lets hope to see many more exciting MCU movies in the years to come.